News

Aldata acquires digital marketing specialist Terraventum

30.09.2008

Aldata has reached an agreement to acquire all the shares of Terraventum Oy, a Finnish software company specializing in digital marketing solutions for the retail and hospitality markets.

Aldata and Terraventum are already established business partners in Finland with several existing joint customers. In these customer engagements Aldata supplies its Aldata Loyalty solution to provide customer data analysis, management of loyalty customer systems and marketing campaigns. Terraventum's Contentum product compliments Aldata Loyalty with communications solutions enabled by its digital marketing platform. The new combined Aldata Loyalty solution will be provided as an SaaS (Software as a Service) application based on Microsoft platforms and the latest Web based services.

"The combined Aldata and Terraventum solution is proven within our Finnish customer base and we will now have the opportunity to increase the sales of the joint solution to other markets via Aldata's international operations," said Bertrand Sciard, President and CEO of Aldata. "It makes sense to combine our forces and present a single supplier profile to Aldata's existing and future international customers that include some of the world's largest retail and hospitality companies."

Vesa Tikkanen, Managing Director of Terraventum explains: "We are very excited to join with our partners at Aldata to exploit the wider market for our combined Loyalty solution. We are now able to analyze customer behavior and buying patterns as well as preferred marketing channes in almost real time so retail marketers can create more effective campaigns and deliver them right into the customer's hands at the most relevant time to influence purchase."