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Leading Chinese Retail Chain BuBuGao Selects Manhattan Associates to Drive Supply Chain Efficiency


Leading retailer in Hunan and Jiangxi Provinces to deploy Manhattan WMS

SHANGHAI and ATLANTA — Global supply chain optimisation provider, Manhattan Associates, Inc. (NASDAQ: MANH), today announced that Hunan-based Better Life Commercial Chain Share Co Ltd (BuBuGao) (SZSE: 002251), a leading operator of supermarkets and department stores, has chosen Manhattan Associates to improve supply chain efficiency and data integrity through the deployment of Manhattan Associates' Warehouse Management Solution (WMS).

After a thorough analysis of several vendor offerings, BuBuGao chose Manhattan Associates' solution to replace its disparate systems. The company will implement the solution in warehouses across the Hunan and Jiangxi Provinces. Currently, BuBuGao has two main warehouses, each of which is 23,000 sq. m. (approx. 250,000 sq. ft), as well as several smaller facilities. With Manhattan Associates' WMS, BuBuGao will be able to streamline operations, reduce costs and most importantly ensure data integrity throughout its supply chain.

Peng Xiong, IT director of Better Life Commercial Chain Share Co Ltd said, "Data accuracy and integrity is essential and must not be compromised. Manhattan Associates' system will give us centralised control over our operations and significantly improved data visibility and accuracy. With its complete inventory management capabilities, we will be able to track data on every unit and improve the accuracy of every order we fulfil. In addition, the rock-solid stability and rich functionality of the WMS will enable us to reduce the man-hours and costs associated with distribution planning, improve our retail operations and ultimately increase overall customer satisfaction levels."

"We provide our customers with proven, value-added distribution management and warehouse optimisation technologies that support mission-critical business needs," said Jeff Baum, Manhattan Associates' senior vice president, International (Asia Pacific). "With our WMS, BuBuGao will be able to replace its legacy systems with a centralised platform that enables warehouses to share information and allows workflows to be integrated across the company."

Manhattan Associates will enable BuBuGao to optimise its entire replenishment process by automating time-consuming steps such as order preparation, stock checking and data analysis. BuBuGao will also be able to improve supplier relationships, resulting in both time and cost savings in its extended supply chain.

"With Manhattan Associates' advanced technology and strong service capability in China, we have every confidence that we will be able to achieve our project objectives. Looking ahead to a longer term time horizon, we expect to extend our relationship with Manhattan Associates as we seek to optimise the way we manage inventory and labour," added Peng.

Manhattan Associates' Distribution Management is a complete suite of solutions to automate every link in the most complex supply chains. Distribution Management is anchored by Manhattan's proven and industry-leading warehouse management solutions. It is engineered for optimal collaboration and communication with an extensive network of suppliers and partners. For more information on Manhattan Associates' Distribution Management solutions, go to:

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