News
Natrol standardizes merchandising with Aldata for retail space planning
24.03.2010
Bolsters customer service and collaboration with retailers
Nutritional Supplement Manufacturer Creates Customized Merchandising with Apollo Space Optimization
Aldata Solution, a leading provider of software solutions for the retail industry, announced today that Natrol, a premier marketer, manufacturer and distributor of nationally branded nutritional products, has selected Aldata’s Apollo Space Optimization to improve overall on-shelf merchandising and in-store sales, and improve collaboration with its retail partners.
Established in 1980, Natrol distributes products under the brands Natrol®, MRI, Prolab®, Laci Le Beau®, NuHair®, Shen Min®, Promensil®, and Trinovin® nationally through more than 54,000 retailers, as well as internationally in over 40 countries. Through tailored and detailed planograms, the company will be able to improve collaboration and merchandise planning with key retail customers; control and monitor product distribution and sales; and, better serve retailers’ and shoppers’ needs by ensuring that the high-quality Natrol products are available and easy to find on store shelves.
“Over the past 30 years, Natrol has experienced incredible growth as a company and in our product lines. We believe that Natrol can be even more successful by taking an active approach to in-store and on-shelf merchandising,” said Harun Simbirdi, president of Natrol. “By using Apollo Space Optimization across all Natrol brands, we expect to significantly improve our on-shelf productivity and increase our retail sales per foot, while also better serving the countless consumers who rely on our nutritional supplements.”
Aldata’s Apollo Space Optimization is a collection of powerful, easy-to-use software solutions that give customers like Natrol the ability to automate planogram production while enabling consistent, accurate execution of category plans and new product launches at any required granular level.
“Natrol understands the importance of space optimization in today’s marketplace and taking new approaches to product merchandising,” said Shaun Bossons, senior vice president at Aldata, Apollo Solutions Group. “The ability for Natrol to measure and quantify the shelf allocation and performance of its products with Apollo will put them far ahead of their competition.”
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