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Noppies to deploy Manhattan ILS™


Global maternity fashion and baby wear brand selects Manhattan Associates to Support Global Growth

Global supply chain optimisation provider, Manhattan Associates, Inc., today announced that Noppies, a worldwide brand for maternity fashion and baby clothing, has chosen Manhattan Associates as its logistics technology partner to support the international growth of the company. Noppies will deploy Manhattan ILS™: Integrated Logistics Solutions, built on Microsoft®.NET at its distribution centre (DC) in Lelystad in the Netherlands.

Noppies designs and manufactures fashion clothing for pregnant women and newborns. The label is distributed to over 2,000 outlets in 55 countries worldwide. The company's entire distribution operation is handled by the DC in Lelystad. In order to support the company's growth, Noppies recently expanded its Lelystad DC from 22,000 sq. ft. to 65,000 sq. ft. and determined it needed a proven and powerful supply chain optimisation platform that could effectively manage its warehouse processes and improve the flow of goods throughout its entire supply chain as well as complement its existing Microsoft Dynamics NAV enterprise resource planning (ERP) platform.

Previously, many of Noppies' DC operational tasks were performed manually. However constantly rising product volumes meant that processes like order picking had become cumbersome and time consuming. Noppies concluded it needed an advanced system that would automate this and other supply chain processes.

'We were looking for a best-in-class warehouse management system / supply chain optimisation platform and Manhattan not only impressed us with their solution but with their professional approach and quality of their people. We immediately felt comfortable with Manhattan thanks to the expertise and experience their team was able to demonstrate," says Rianne Hoksbergen, supply chain manager at Noppies. "Once the solution is implemented, we will be able to take full advantage of the expanded DC and be in a position to effectively control our entire supply chain which in turn will facilitate our continued worldwide growth."

Leveraging the Microsoft .NET framework, Manhattan ILS is highly configurable and scalable, and provides a familiar, easy-to-use experience to optimise the logistical process and improve the flow of customer goods.

"We're delighted that Noppies has selected Manhattan for this strategic project and are confident they will quickly experience the benefits of our solution," said Pieter Van den Broecke, managing director, Central Europe, at Manhattan Associates. "With more than 200 clients around the world already using Manhattan ILS, Noppies has selected a proven, reliable and scalable warehouse management / supply chain optimisation platform it can be confident will support its future growth and success. Noppies is a great brand with a bright future and we look forward to working with them on this key project."
About Noppies

Established in 1991 with a focus on designing and manufacturing maternity jeans, Noppies was so named based on the nick name 'Nop' of its founder Norbert Mutsaerts. The company has since grown to become one of the largest international players in the field of maternity fashion wear and baby clothing with its ranges today sold in more than 2000 outlets in 55 countries around the world. In addition to Noppies' own branded range, the company also designs and distributes maternity clothing traded under the Esprit label.

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