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GNC goes live with RedPrairie Warehouse Management and Workforce Management


Distribution centers handle over 145,000 order lines daily for 5,500 stores nationwide

RedPrairie Corporation, a productivity solutions provider, today announced that General Nutrition Centers (GNC) has completed its rollout of RedPrairie’s Warehouse Management and Workforce Management, along with Web Visibility, Scorecard, and Event Management solutions across distribution centers in Leetsdale, Pa.; Phoenix, Ariz.; and Andersen, S.C. GNC is the largest global specialty retailer of nutritional products, and will use RedPrairie’s solutions to direct multi-channel fulfillment of over 145,000 order lines daily directly to customers, and to 5,500 retail stores throughout the U.S. – including over 1,000 franchise locations, and 1,200 Rite Aid store-within-a-store outlets.

“We were looking to partner with a company that could provide our distribution centers with leading-edge technology that was easy to maintain,” says Lee Karayusuf, GNC Senior Vice President Distribution and Transportation. “Our warehouses are very fast-paced – all of our orders need to be loaded in the system, planned, allocated, and ready for picking in 90 minutes or less. To meet that pace, to get the orders out the door each day, we offer users compensation based on how productive their picking is. The solutions we chose had to support that practice, and enhance efficiency across multiple channels of business.”

GNC carried out an efficient training program with RedPrairie’s project team, enabling users at the first site to take total control of the system after only three days. The retailer was able to carry out the remaining go-lives on their own, without assistance from any outside personnel, or disruption in customer service. In each instance, GNC was able to bring both solutions online simultaneously.

“The customer service demands placed on multi-channel retailers like GNC are especially high,” says RedPrairie CEO Mike Mayoras. “Our organization continues to provide solutions that enable a competitive advantage in those kinds of environments, and we look forward to the ongoing opportunity to work with customers that support them.”

More information about RedPrairie’s Warehouse Management and Workforce Management solutions is available from representatives at NRF from January 9-12, at booth 2139.

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