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PT Multitrend Indo Selects Manhattan Associates to Drive Supply Chain Efficiency


Global supply chain optimization provider, Manhattan Associates, Inc., today announced that PT Multitrend Indo, has chosen Manhattan Associates to increase stock visibility and improve inventory accuracy through the deployment of Manhattan SCALE™.

Predominantly focusing on the fashion and childrenswear sectors of the retail industry, PT Multitrend Indo has undergone rapid expansion, having grown the number of stores it operates to 41 since launching its retail offering in 2005. Given the growing number of retail brands the company supports, as well as the broad catalog of products offered by each, the company made the decision to invest in a best-of-breed supply chain management solution to support its extensive warehouse operations.

Mr. Hitesh Bharwani, Director & Customer Service Representative at PT Multitrend Indo said, “To facilitate our company’s unprecedented growth, we made the decision to develop a purpose built warehouse facility. We wanted to implement the best available supply chain solution to match the calibre of our new facility and support us in moving to a paper-less warehouse facility.”

“We work with a number of high profile brands, including Mothercare, the world’s leading provider of merchandise to expectant mothers and young children, so it is important we invest in the most cutting-edge technology,” Bharwani added. “With its complete inventory management capabilities, we knew Manhattan SCALE™ was a natural fit for our business because of its flexibility and core integration strength. Given how much we value our partnership with Mothercare, it made sense to implement a proven solution, which could fulfil our specific requirements and grow with us into the future.”

Unlike the manual warehouse management system PT Multitrend Indo used previously, Manhattan SCALE™ tracks stock throughout the warehouse more effectively and significantly improves order accuracy and visibility. In addition, PT Multitrend Indo not only leverages the solution to help with the receipt of stock, it also relies on it to manage the physical storage (e.g. racking) of cartons to optimize warehouse space and allow easy access to fast moving goods.

“The flexible nature of Manhattan SCALE™ and its proven capability in supporting the retail sector have been hugely beneficial for us. Moving away from a manual based system to a paper-less facility has increased efficiencies throughout every facet of our warehouse operations. Given the nature of our business, we must facilitate ‘per piece picking’, as well as, carton picking. Since implementing Manhattan SCALE™, stock picks are significantly less time consuming and less labor intensive,” Bharwani explained.

Commenting on the impact Manhattan SCALE™ is having on PT Multitrend Indo’s business, Jeff Baum, senior vice president, Asia Pacific at Manhattan Associates said, “PT Multitrend Indo’s decision to opt for Manhattan SCALE demonstrates the strength of Manhattan Associates’ supply chain optimization solutions in the retail sector, as well as, the company’s growing footprint throughout the South East Asia region. We recognize that time to market is a critical success factor in the retail space and Manhattan Associates plays an important role in making sure our customers can deliver their goods in-store, on-time. We look forward to supporting PT Multitrend Indo in its future growth strategy and extending our reach throughout the Indonesian market.”

About PT Multitrend Indo

Traditionally known for its manufacturing and real estate development capabilities, over recent years PT Multitrend Indo has grown to become one of the fastest growing retail franchises in Indonesia. Predominantly focusing on the fashion and childrenswear sectors of the retail industry, PT Multitrend Indo has undergone rapid expansion over the last six years. It has grown the number of stores it operates to 41 since launching its retail offering in 2005. In addition to Mothercare, one of the world’s leading providers of merchandise for expectant mothers and children (up to 8 years old), PT Multitrend Indo now also works with several fashion brands including Coast and Karen Millen from the UK.

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