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Under Armour Implements Manhattan Supply Chain Platform in Europe


Under Armour, the leading performance apparel brand, has completed the latest phase of its global supply chain enhancement program following the successful implementation of Manhattan Associates’ WMS at its 3PL-run fulfilment center in Venlo, the Netherla

Under Armour’s entire EMEA (Europe, Middle East and Africa) operations are supported by the distribution center (DC) in Venlo, run by global third party logistics provider DSV. The DC is used for distributing Under Armour’s performance sport apparel and footwear accessories across 36 countries within the EMEA region.

When moving its fulfilment operation to the new DC last year, Under Armour opted to implement Manhattan’s WMS to support its EMEA business operations. Having already successfully used Manhattan’s technology for several years in the US - in DCs in Maryland and California - Under Armour decided to deploy the latest version of Manhattan’s WMS in Venlo.

In addition to the WMS deployment, Under Armour has also completed a successful implementation of Manhattan’s web-based Extended Enterprise Management (EEM) solution to facilitate accurate, real-time data sharing with its suppliers. The EEM software allows the status of inbound products and deliveries to be viewed and updated online and this can be done without it being a cost burden to suppliers since all they need is an Internet connection.

The implementation of the solutions in the Netherlands was conducted by Under Armour’s central (Baltimore-based) IT team, with support from Manhattan Associates’ consulting team.

“A big advantage in electing to use Manhattan’s WMS and EEM solutions is that they were already completely geared up to support our type of business,” commented Bas van Rijnberk, logistics manager, EMEA at Under Armour. “Under Armour is expanding rapidly and it is good to know that we have a systems platform that will be able to keep up with that pace of growth as well as keep us agile in the face of an ever changing external environment.”

“We are proud to be supporting the growth and ongoing success of a well-known global brand like Under Armour,” said Pieter Van den Broecke, managing director Central Europe at Manhattan Associates. “We look forward to accompanying Under Armour on the next phases of its supply chain optimization program.”

About Under Armour, Inc.

Under Armour® (NYSE: UA) is a leading developer, marketer, and distributor of branded performance apparel, footwear, and accessories. The brand's moisture-wicking synthetic fabrications are engineered in many different designs and styles for wear in nearly every climate to provide a performance alternative to traditional natural fiber products. The company's products are sold worldwide and worn by athletes at all levels, from youth to professional, on playing fields around the globe. The Under Armour global headquarters is in Baltimore, Maryland, with European headquarters in Amsterdam's Olympic Stadium, and additional offices in Denver, Hong Kong, Toronto, and Guangzhou, China. For further information, please visit the company's website at

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