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Parlux Fragrances sweetens its Competitive Capabilities with ManhattanAssociates

09.08.2010

Parlux Fragrances, Inc. is an established, international designer, manufacturer and marketer of prestige fragrances and related products.

The company is ranked among the top 100 cosmetic and fragrance companies in the world with brand names including Paris Hilton, Jessica Simpson, Queen Latifah, Rihanna, Marc Ecko , Josie Natori and Nicole Miller. Parlux Fragrance products are sold in more than 90 countries, carefully targeted to department and specialty stores, such as Belk, Bloomingdales, BonTon, Boscovs, Carson’s, Dillards, J.C. Penney, Macy’s, Neiman Marcus, Saks, Sears, Sephora, Ulta and Perfumania.

To help compete against global giants in the perfume industry, Parlux selected Manhattan Associates' (NASDAQ: MANH) Warehouse Management solution from the Manhattan SCOPE® supply chain portfolio to support for its 250K square foot distribution center in New Jersey to help deliver quality products to its customers at a reduced cost and timeframe.

"It was clear that Manhattan Associates was the perfect fit for us-both operationally and financially," said Jane Hershey, vice president of Information Technology, Parlux Fragrance, Inc. "Warehouse Management is a turnkey, flexible solution that's ready to roll with minimal modifications, and we were impressed by how heavily invested the company is in research and development."

Manhattan Associates' Warehouse Management solution, which is included in the Distribution Management solution suite, is designed for optimal collaboration and communication with an extensive network of suppliers and partners.

"Manhattan works with large corporations to solve their supply chain challenges, but we operate on a smaller scale," said Hershey. "Their team treated us with equal attention making sure the solution fit our operations perfectly."

To read the Parlux Fragrance case study, please visit http://www.manh.com/sites/default/files/files/MANH-Parlux_CaseStudy.pdf

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