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Frucor Beverages selects Aldata Apollo space optimisation software

27.06.2010

Frucor, the market leader in energy drinks in Australasia and the second largest non-alcoholic drinks company in New Zealand have purchased Aldata Apollo Space Optimisation software to maximise the sales potential of its products on retail shelves.

The company will use Aldata Apollo as part of a project to produce store specific plans for their retail clients.

Aldata Apollo Space Optimisation, distributed by Aldata partner Metiri Mensus throughout the Asia Pacific region for over 10 years, is a suite of powerful, easy to use software modules that enable retailers and manufacturers to improve category performance and shelf reach. Used by retail and CPG companies worldwide, Aldata Apollo enables retailers and manufacturers to improve the space planning process utilising advanced merchandising rules, category assortments, performance criteria, and space constraints.

“Aldata Apollo Space Optimisation is a critical tool for Frucor, as it enables us to utilise our own very specific intelligence and expertise in terms of optimising space so as to maximise sales,” said Adrian Blake, Commercial Insights Manager at Frucor.

“With over 70% of purchase decisions made in the store at the shelf, producing customer focussed planograms is a critical part of any business,” said Alan Pengelly, Managing Director of Metiri Mensus Pty Limited. “The Aldata Apollo Space Optimisation suite enables retailers and manufacturers to better react to changes in customer shopping habits and ensures that corporate plans are executed at the shelf level.”