Novità

Dr Pepper advances to Aldata’s Apollo Designer Workstation, Enterprise Version

22.04.2009

Beverage Provider to Collaborate with Retailers on Shelf Planning and Design to Better Meet Changing Customer Demand

Aldata Solution announced today that the Dr Pepper Snapple Group, one of the largest beverage companies in the Americas, advances to the Apollo Designer Workstation, Enterprise version, the next step in Apollo Space Optimization that enables retailers and manufacturers to improve category performance and shelf reach. The Dr Pepper Snapple Group will use Aldata’s Apollo Designer Workstation, Enterprise version to support customer-centric initiatives starting with the country’s largest grocery retailer in its 2,000-plus stores.

“In today’s challenging economy, it’s more important than ever for Dr Pepper to work closely with its retailer customers in order to track and respond to ever changing consumer shopping habits,” said Chris Hopkins, director, category management, Dr Pepper Snapple Group. “Based on the success we have had with the desktop version of Apollo Designer Workstation, we anticipate that the enterprise solution will help us to ensure retailers capitalize on their existing shelf space in order to optimally market and sell our diverse line of soft drinks, juices and premium beverages.”

Aldata’s Apollo Space Optimization suite provides retailers and manufacturers with the ability to automate planogram production to enable consistent and accurate execution of category plans and new product launches at any required granular level. It provides the ability to combine key assortment decisions, merchandising strategy and inventory control throughout the planogram automation process and can be adapted to fit a specific retailer or manufacturer’s needs. Aldata’s Apollo Designer Workstation Enterprise version is the next step in space automation, providing a fully scalable, server-based solution for planogram automation built on the market leading Apollo Designer Workstation platform.

“Aldata’s Apollo Designer Workstation, Enterprise version is the best possible framework for Dr Pepper Snapple Group to collaborate strategically with its retailer customers,” said Shaun Bossons, senior vice president at Aldata, Apollo Solutions Group. “Dr Pepper is a perfect example of how to adopt and embrace space planning automation to drive high levels of success. Based on the excellent work they have done, collaborating with key retailers, using Apollo Designer Workstation, Desktop version, this was the obvious next step for them to continue to drive rapid return on investment and benefits for their business partners.”