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Stylo Barratt chooses RedPrairie’s Warehouse and Duty Management Solutions


Stylo Barratt Cuts Cost and Complexity with Integrated Systems

Stokenchurch, UK – Leading British footwear retailer Stylo Barratt Shoes Limited is set to improve accuracy and efficiency by upgrading warehouse management processes at its 330,000 square feet distribution centre in Bradford using Warehouse Management from RedPrairie. Concurrently, the company will enhance cash flow by deferring duty and VAT paid on imported stock using Duty Management, RedPrairie’s duty management solution.

Stylo’s Barratt’s, Shellys and PriceLess brands are sold at some 600 stores across the UK and Eire, in addition to on its web site which services customers directly. Almost 90% of footwear sold by the retailer is imported from the Far East, facilitating significant benefits from duty deferment through the introduction of the Duty Management solution. Integrating warehouse and duty management using RedPrairie’s suite of automated, best-practice processes will streamline complex processes and deliver a rapid return on investment.

RedPrairie’s warehouse and duty management solutions are due for implementation early in 2008 replacing Stylo Barratt’s current warehouse management system with real-time operations, delivering improved order accuracy and enabling stores to better meet consumer demands. The retailer chose RedPrairie for its proven track record in retail and integrated WMS and duty management capabilities. “Reference visits to other high-street retailers who use RedPrairie confirmed that the solutions could fully meet our requirements; the provision of integrated duty management and WMS capability is viewed as a major benefit to our business,” says Ian Unwin, operations director, Stylo Barratt.

Warehouse Management’s automated applications are set to improve the efficiency of operational processes throughout Stylo Barratt’s distribution centre whilst benefiting the extended supply chain. It enables stock that is received at each of the 600 stores to be scanned, replacing the existing time-consuming manual checking processes, generating significant savings in stores. Storage space will be optimised by Warehouse Management’s ability to manage goods for the stores, the web site and bonded items as a single inventory set.

“Warehouse Management will optimise stock throughput and allocation and result in more accurate order fulfilment and a faster response to customer needs across all business areas,” says Unwin.

Duty Management’s process-driven workflow functionality will simplify and automate the handling of bonded goods and ensure efficient compliance with HM Revenue and Customs (HMRC) regulations. Eliminating the need for ‘up-front’ duty and VAT payment on imported stock will significantly improve cash flow for Stylo Barratt.

“Duty Management will ensure that we have accurate and timely HM Revenue and Customs documentation,” says Unwin. “We will also reap significant financial benefits by maximising tax efficiency to the point of customer shipment.”

“Many companies are already enjoying significant business benefits by using RedPrairie’s integrated warehouse and duty management solutions,” comments RedPrairie International Managing Director and President, Martin Hiscox.

“Duty Management has particular benefits for the footwear and apparel industry which source and imports a high percentage of stock from outside the European Union. We are delighted that Stylo Barratt has chosen RedPrairie and look forward to working with them as a strategic IT partner."

About Stylo Barratt
Stylo Barratt is family run business consolidated from three separate companies. In 1935, the business was floated on the Stock Market under the name of ‘Stylo Boot Company (Northern) Limited’. Over the years there have been many changes, exciting developments and mergers but Stylo has always retained its positioning at the forefront of British shoe retailing. The business developed rapidly and by 1964, with 150 stores nationwide, the company put in a bid to buy W Barratt and Company. After seeing off fierce competition the bid was accepted and today there are over 180 Barratts stores, 200 Dorothy Perkins branded concessions and over 200 discount footwear outlets under the PriceLess fascia.

About RedPrairie Corporation
RedPrairie is a world leading consumer driven optimization company. Built on an advanced Service Oriented Architecture (SOA) developed over the past 10 years, the RedPrairie integrated suite of end-to-end (E2eTM) solutions offers on-demand capabilities to over 25,000 sites worldwide for many of the world’s largest companies.

RedPrairie’s end-to-end (E2e) solutions synchronize people and products throughout the customer buying cycle to ensure goods reach the right place at the right time. At the point of sale, this means consumers have access to desired products and that the store is staffed with the right people to help them make their purchases. In the production cycle, it means suppliers and manufacturers time and synchronize shipments and production based on demand signals from the retailer. And in the back room of the store, it means having the least amount of inventory, solving the “last yard” problem of the retail supply chain.

With 20 global service sites and standard service methods that have been validated over the last 30 years, RedPrairie provides unparalleled service and support.

For additional information
Tel: +32 54 31 86 93

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