News
Aldata supports in-store loyalty scheme for luxury skincare manufacturer
22.06.2009
Retail software specialist, Aldata, has been selected by a global luxury skincare manufacturer to implement its new in-store loyalty scheme in Finland.
The international skincare, make up and fragrance company runs treatment centres and a large beauty concession, offering its luxury branded goods, within Finland’s leading department stores. They needed a Loyalty system that could go live quickly, that integrated to real-time POS information and was able to support their membership growth plans.
With the new system, the salesperson will now be able to view a customer’s entire purchase history on their PC instantly, offer a far more personalised service and cross-sell the company’s products with greater confidence. Aldata signed the agreement with the company’s marketing director and head of store operations in February 2009 and completed integration work in April. It’s planned that the Loyalty scheme will manage 2 to 3,000 members.
A key benefit of Aldata Loyalty, part of the Aldata G.O.L.D. product family, is that it incorporates a Digital Marketing Platform and support for real-time analytics. This enables retail organisations to analyse customer behaviour and buying patterns and reach out to them immediately via their preferred digital communications channels. Marketers are able to create highly targeted and effective campaigns and deliver them into the customer's hands at the most relevant time to influence purchase. Aldata Loyalty is a Software as a Service (SaaS) solution, which means that customers do not incur software licence or systems infrastructure costs.
