News
Daymon Worldwide deploys Aldata for space optimization
29.09.2010
Aldata Solution announced today that Daymon Worldwide, a leading private brand broker and consumer experience marketing expert, is using Aldata’s Apollo Space Optimization solution as an integral part of its collaboration with a leading retailer in the US
Daymon is utilizing Apollo to enhance merchandising and inventory management, reduce waste and increase customer satisfaction.
Daymon is a private label broker for several prominent retailers in the United States. The company serves more than 6,000 manufacturers of food and all types of private brand products. Daymon utilizes Apollo to help effectively manage retailers’ portfolios and merchandise for private label brands. As part of its relationship with a leading grocery retailer, which has more than 2,400 supermarkets and multi-department stores in 31 states, Daymon manages thousands of SKUs for a diverse portfolio of private label products.
“Interest in private-label brands continues to grow as cost-conscious consumers strive to maximize their shopping dollars. Aldata provides us with a cost-effective, easy-to-use solution to ensure that retailers are offering consumers the private brand products they want,” said Dan Ratterman, senior business manager, Daymon. “With Aldata, we are able enhance inventory management, helping reduce excess inventory and waste, while meeting consumers’ evolving demands, increasing overall customer satisfaction.”
Aldata’s Apollo Space Optimization is a collection of powerful, market-proven software solutions that give customers the ability to automate planogram production while enabling consistent, accurate execution of category plans and new product launches at any required granular level.
“Retailers strive to provide consumers with a diverse selection of products in a challenging economy,” said Shaun Bossons, senior vice president at Aldata, Apollo Solutions Group. “With our space optimization, retailers can ensure that they are providing the mix of items in a wide price range that suits a range of customer needs. Aldata also helps suppliers and manufacturers closely collaborate with retailers to help streamline inventory management and enhance merchandising.”
