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Manhattan Associates Helps Forzani Beat the Competition


More than thirty years ago, a group of Calgary Stampeder (Canadian Football League) teammates opened a 1,200 square foot athletic footwear store known as Forzani's Locker Room.

Today, Forzani Group Ltd. (FGL) has grown to cover more than 5.5 million square feet of retail space and is Canada's largest sporting goods retailer, offering a wide assortment of brand-name and private-label products under several corporate banners. The company employs nearly 14,000 people and operates more than 300 corporate stores and more than 200 franchises, as well as a wholesale business. As FGL expanded its store base, product line and customer service offerings, its warehouse management system was unable to support the higher volumes in its Calgary and Toronto distribution centers (DCs.)

"Forzani serves a wide range of demographic groups with specific product and sports preferences from coast to coast," said Keith Lambert, vice president of supply chain, Forzani Group Ltd. "We needed a flexible warehouse management solution that would help us maintain and grow our competitive edge, optimize store sales and provide visibility into our entire supply chain process."

Forzani selected Manhattan Associates' Warehouse Management solution (WMS) from the Manhattan SCOPE® supply chain portfolio. Manhattan's Warehouse Management solution, which is included in the Distribution Management solution suite, is designed for optimal collaboration and communication with an extensive network of suppliers and partners.

"The combination of Manhattan's proven track record in the sporting goods retail industry with highly configurable solutions that can easily integrate with our existing systems was a win-win scenario for FGL," said Lambert. "The inherent flexibility of Warehouse Management and other Manhattan's solutions allowed us to update our processes without heavily investing in modernizing our former systems."

With Warehouse Management, Forzani can plan the distribution of products before a shipment arrives, lowering each item's dock-to-stock time. Utilizing cross-docking and put-to-store capabilities, users could move goods from arriving pallets to nearby locations for same-day shipment, or directly to departing trucks to fill immediate orders.

The solution increased supply chain visibility across the Forzani distribution centers, allowing the company to better utilize labor resources and reduce the time needed to complete picking and other activities. FGL also uses the WMS to improve product tracking and electronic collaboration with suppliers. Since implementation, the company has seen a 19 percent increase in units moved per labor dollar, and a 31 percent decrease in unit cost.

"We were at full productivity within just two days of implementation," said Lambert. "Throughput went up 38 percent, and inventory accuracy is rising. We move more units in less time and Manhattan's WMS has opened the doors to many other goals we'd like to achieve."

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