News
Natura Selects Manhattan Active® Warehouse and Transportation Management
02.04.2025
Manhattan Associates Inc. announced today that Natura, a LATAM leader in cosmetics and personal care known for its commitment to ethical sourcing and social responsibility, has selected both Manhattan Active® Warehouse Management and Manhattan Active® Transportation Management to unify its supply chain operations and improve operational efficiency.
With a single, rapid implementation, Natura can accelerate its ability to optimise planning, execution, and real-time visibility across all supply chain flows. Through native integration between warehousing and transportation activities, the Manhattan Active platform optimises planning for storage, picking, shipping, and routing based on live data. Natura’s operations teams can proactively monitor and respond to disruptions or delays with a comprehensive view of inventory, orders, and shipments.
»By unifying transportation and warehouse management on a single platform, Natura’s supply chain can operate with greater precision, speed, and sustainability,« said Bob Howell, executive vice president, Manhattan. »Manhattan Active solutions dynamically adapt to evolving needs and deliver a future-proof platform that enhances productivity, lowers costs, and supports sustainable growth.«
The unified WMS and TMS platform will enable Natura to streamline operations by eliminating redundant processes, optimising inventory planning and forecasting and improving scalability. A centralised data hub reduces costs, enhances decision-making and helps ensure a seamless customer experience. Through tight synchronisation on the unified platform, Natura can minimise waste, reduces empty miles, and promote energy-efficient operations.
»At Natura, innovation and sustainability are at the core of everything we do,« said Eduardo Sá, Supply Chain Executive Director, Natura. »Partnering with Manhattan allows us to modernise our supply chain operations, supporting our mission to promote real positive economic, social, and environmental impact.«