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FIS/TradeFlex Enables SAP Integration for TikTok Shop - Thalia Joins at Market Launch

22.04.2025

With the new connection to the TikTok Shop, FIS/TradeFlex is expanding its portfolio of marketplace integrations. Companies that use SAP can now also sell their products via the popular social commerce platform - fully integrated into their existing system landscape. Thalia Bücher GmbH is one of the first companies to successfully put TikTok Shop into operation with FIS/TradeFlex.

With 20.9 million users in Germany, TikTok is one of the fastest-growing platforms in the social media sector. The integrated TikTok Shop opens up new opportunities for retailers, particularly through the combination of reach, virality and direct in-app purchases. The integration of influencer marketing creates additional sales potential - especially with younger target groups.

Seamless connection to SAP with FIS/TradeFlex
The FIS/TradeFlex middleware enables seamless integration of the TikTok Shop into SAP systems. Orders, offers, prices and availability are synchronized automatically and in real time. This enables a consistent display across all sales channels - an essential requirement for companies with multichannel strategies.

»With the connection to the TikTok Shop, we are responding to the growing importance of social commerce and enabling SAP customers to enter this sales channel quickly and scalably,« says Dirk Schneider, Managing Director of FIS Informationssysteme und Consulting GmbH.

Thalia relies on FIS/TradeFlex
Thalia Bücher GmbH, the market-leading bookseller in German-speaking countries, has also recognized the potential of the TikTok store and has launched its own store just in time for the launch. For the technical implementation, the company relies on FIS/TradeFlex - as the central system for connecting all relevant online marketplaces.

With the new integration module for TikTok Shop, FIS/TradeFlex is further expanding its position as a powerful SAP extension in the area of marketplace integration.